5 Things You Should Be Doing on LinkedIn (But Probably Aren’t)

Key Points:

  • These LinkedIn tips may help create awareness about your background and get noticed by home builders, building material manufacturers, and recruiters.
  • Consider making your contact information public, inviting and attracting more connections, personalizing your connection requests, being more active, and reviewing your privacy settings.

5 Things You Probably Aren’t Doing on LinkedIn That You Should


LinkedIn is the best way for home building and building materials professionals to connect and network in 2020.  Using this social network also allows you to post your resume for recruiters who wish to find someone with your qualifications to see.  Perfect for those who are looking for residential construction jobs or building product jobs, for example.  However, there are a handful of things you’re probably not doing on LinkedIn that you should.

1.  Include Your Contact Information

Including your contact information may seem super basic to some people, but others find this to be unnecessary. They believe people who wish to contact them can do it through the social network itself.  However, if you are considering a change of scenery, you should display your contact information, like your phone number and your contact email in the “see contact info” section.  Including this information will allow recruiters to have immediate access to you outside of LinkedIn. In addition, when a recruiter reaches out to you on LinkedIn, be sure to respond appropriately.

things to do on linkedin to get a home builder job
5 Things You Should Be Doing On LinkedIn to Get Noticed

Susan Joyce with Job Hunt reinforces this in her article To Be Hired, Be Reachable – How to Safely Publish Your Contact Information on LinkedIn:

When recruiters find someone who is qualified, they want to contact that person as quickly as possible. More than one recruiter has told me that the preferred contact information is a phone number, but an email address is an absolute minimum.

2.  Gain More Connections

Growing your connection count will be extremely beneficial to your career and your professional reputation. That’s because it exposes you to more opportunities and allows the content that you post on the network to reach more people.  Thus, your network will have an idea of what your ideas and achievements are.

The Executive Career Brand suggests that having just a few contacts can hurt your job search chance.

Why a Minimal, Anemic LinkedIn Profile Can Hurt Your Executive Job Search

When people assessing you go to your profile, they won’t find enough of the kind of information they need to make the decision, and may not be willing to take the risk to funnel you into the interviewing process.

The hiring process as a whole is an expensive proposition for employers. The more they know about candidates beforehand, the lower their risk in bringing on bad hires.

A minimal amount of content in your profile does little to define and support your brand and help you get found by career conscious people who can help you meet your career goals.

3.  Personalize Your Connection Requests

While increasing the number of your connections is important, the quality of these connections matter too.  To build special connections, you should consider personalizing the connection invites that you send out.  All you have to do is tell them how you relate to them and why you want to connect.  This could motivate potential connections to accept your invitation more and help them memorize who you are.

LinkedIn and Social Selling Trainer Leslie Hughes dives into more detail on this here.

Every touchpoint matters when it comes to building and deepening relationships.

Personalizing your connection requests not only helps you to develop quality relationships, but it also makes it much more likely your dream connection will accept your connection request.

  • Refresh their memory as to how you met
  • Let them know why you want to get in touch
  • Do you have a connection in common? Let them know.
  • Look through their profile, what other “speaking points” can you start a conversation about?

Unfortunately, LinkedIn doesn’t make this option mandatory for every connection request. This frustrates me immensely because LinkedIn specifically encourages us to connect with people we know.

4.  Be More Active

If you’re not active on LinkedIn a couple of times a week, there’s a chance that your activity won’t be seen by the people you desire.  To become your active on LinkedIn, you can share articles, write blog posts, and like or comment on other’s published posts. All these are interactions can and will widen your professional network.  Tagging people in your content, including hashtags and visuals in your posts, will make them reach a larger number of people. They’ll instantly become interested in what you have to say and the way you think.

Leadtail suggests the following five reasons why LinkedIn should be your “must-participate” network.

  1. Create a personal brand presence.
  2. Listen to what’s happening with your target audience.
  3. Stay “top of mind” with your professional network.
  4. Build an audience for your content.
  5. Find and connect with prospects (and recruiters).

5.  Check Your Settings and Privacy

Adjust your settings so that your profile is as visible to people as it can be.  However, the one thing that shouldn’t appear on your profile is the “viewers of this profile also viewed” section.  There is a possibility that a recruiter will be led to other qualified candidates.  To turn it off, you can find it in the “privacy settings” page.  Make sure you’re also viewing the profiles of others in “private mode” to avoid letting everyone know you’re checking their profiles.  You can change that in “profile viewing options.”

Kristen Burnham at Network computing recommends the following privacy settings for job seekers.

1. Turn Off Activity Broadcasts

Every time you update your LinkedIn profile — whether it’s changing your summary, editing your experience, or following new companies — the social network broadcasts the activity to your connections. If you’re beginning a new job hunt, you may not want your current employer to see your latest activities. Luckily, LinkedIn gives you the option to mute your activity broadcasts, so your changes are kept private.

2. Customize Your Public Profile

When people you’re not connected with the search for you — either on LinkedIn or via a search engine — they see your public LinkedIn profile. Your public profile can include the same information as what your connections see, or you can choose which sections are visible and which aren’t.

3. View Profiles Anonymously

Every time you browse a LinkedIn member’s profile, that person receives an alert with details about who’s looking. How much information the person sees about you — whether it’s a vague description such as “IT manager at Microsoft” or your name — is up to you.

4. Set Push Notifications

If you’re ramping up your LinkedIn activity because you’re job hunting, setting alerts when others take certain actions on your profile may be important. LinkedIn lets you select push notifications when someone shares or comments on your update, comments on your group discussion, accepts your invitation, messages you or invites you to connect, for example.

5. Opt-Out of Notifications When Joining Groups

Joining LinkedIn Groups can be a useful way to connect with people and discover job leads. But if you’re actively searching for a new position, be careful: Group owners can enable a feature that sends a notification to others when new members join. You can disable this notification if you want to be more private about which groups you join.

Build Your Network and Raise Your Recruitment Chances

Doing these five things you probably aren’t doing on Linkedin will allow your profile to seem more professional and perhaps gain more traction with leading residential construction and building products recruiters. It may also demonstrate your qualifications, ideas, and interests to people who would be interested. Lastly, if you subscribed, remember to cancel your LinkedIn Premium plan once you’ve found out a job.

More Ways to Grow Your Network on Linkedin