11 Tips for Creating a LinkedIn Profile That Rocks in 2020

Key Points:

  • Everyone has a LinkedIn account; however, a lot of people don’t give sufficient attention to building out a truly excellent profile. 
  • The road to improving your chances of getting recruited and building a solid network begins with tidying up a few sections.
  • Consider adding multimedia, watching out for canned words, and minding exaggeration.
  • Grow your network and increase your chances of finding new career opportunities by building authentic relationships.

11 Tips for a Polished LinkedIn Profile

1.  Choose the Right Photo

Never leave your account without a photo. You should pick a professional-looking photo with decent quality.  According to LinkedIn, profiles with professional photos get 21x more profile views.  Additionally, you get 9x more connection requests.  LinkedIn suggests the following tips when choosing a great photo.

  • Pick a photo that looks like you
  • Use a high-resolution image
  • Make sure your face takes up at least 60% of the frame
  • Be the only person in the picture
  • Get someone else to take the picture for you
  • Choose the right expression
  • Avoid distracting backgrounds
  • Wear what you’d wear to work
  • Take the photo in soft, natural light
  • Use filters wisely

2.  Get a Custom URL

All LinkedIn accounts have a random URL address. However, you can edit this URL to include your name instead of the random characters.  This makes your LinkedIn address easier to remember and share with residential homebuilding and building materials recruiters. Moreover, it helps your account to look more professional when you include it on your business cards and resumes.

3.  Tidy Up Your Headline

When someone visits your profile, the first thing that welcomes them after your name is your headline.  Your LinkedIn headline is key to being found amongst your network and by recruiters. Don’t waste a good opportunity to stand out and consider changing the default LinkedIn professional headline that is your current job title and employer.  Your LinkedIn headline allows you to combine personal marketing and personal SEO (search engine optimization) while leveraging the best keywords for your career.

  • Consider adding your industry and/or a specialty to your headline
  • Include what you do
  • Avoid obvious and intentional exaggeration
  • Don’t say you are unemployed on your LinkedIn headline

4.  Make a Great Introduction in the “Summary” Section

Routinely revisit your LinkedIn summary section to make sure it provides you with a crisp and professional online presence.  It is recommended that you use first-person, make it easy to skim, and maximize the first two lines of your summary.  The content should be well thought out, concise, and leverage industry keywords.

5.  Add Multimedia to Your LinkedIn Profile

It is important to always remember that we do not all like to consume our content in the same manner so different types of media will help you reach and engage with a larger audience.  On your profile, you can add photos, videos, and presentations to differentiate yourself and stand out from the crowd.  LinkedIn has confirmed that it increases engagement as readers stay longer on your profile and in the process get to know you better. In addition, it can help you showcase your creativity.

You can also use multimedia to show examples of your previous homebuilding and residential construction projects and perhaps talk about your work.

6.  Add Your Skills

Currently, you can add up to 40 different skills. This means you can use 40 distinctive skills and keywords to your account. Most recruiters utilized these keywords while looking for candidates.  LinkedIn says that users with 5 or more skills get up to 17x more views and more than 33x more messages by recruiters.  Read here for a list of the top skills to put in your profile.

7.  Manage Your Work Experiences

After all, work experience is what makes a real difference. Make sure you use that to stand out among the crowd.  You should add detailed information about the places and all the projects you’ve worked on.  In addition, you can also add a multimedia file to showcase the final results on those projects.  If you’ve written any useful blogs or made educational videos, you could also include that here.

Life coach, Karen Brown, suggests the following tips for improving the work section:

  • Link your job to the company
  • Start with an overview
  • Use action words
  • Use keywords
  • Keep it clear and concise
  • Use the correct tenses
  • Don’t overdo the bullets
  • Frontload your achievements
  • Check for spelling and grammar
  • Don’t forget to link other sections to your job
  • Ask for recommendations
  • Add supporting information

8. Don’t Underestimate Education Section

Many people think that this section doesn’t matter. However, it can be more beneficial than you think.  You can add all the schools, institutions, courses, and workshops you have attended in this section. This applies to online learning as well.  For recent graduates, you can also add all student activities, committees, and clubs you’ve joined meanwhile. You should also add the relevant and important test scores and certificates you hold.

9.  Ask for Recommendations

Recruiters are looking for the best. If you’ve got any satisfied clients, managers, or even colleagues, it’d be great if you ask them to recommend you on LinkedIn.

The team at The Muse suggests these 4 Tips for Scoring an Amazing Linkedin Recommendation:

  • Find the “Ask to Be Recommended” Page
  • Pick People Thoughtfully
  • Approach With Specificity
  • Don’t Ask 10 People at Once

10.  Keep Your Status Fresh

Depending on your settings, LinkedIn users and recruiters can view your activity. It’s a good indicator for them to see that your profile is active.  That being said, you should always update your status regularly.  If you’ve attended an online course or read an informative article, consider sharing that on your account.

homebuilding linkedin profile tips
Consider Some of These Tips for Improving Your LinkedIn Profile

11.  Avoid Canned Words

The most appropriate, and least irritating, way to grow your network and to get business through LinkedIn is to build authentic relationships.  If you genuinely care, don’t use canned words like “LinkedIn marketing guru” and you’ll be much more successful.

The Muse has a great piece about words to use and not use on LinkedIn.  Here are their 10 most overused profile buzzwords:

  1. Motivated
  2. Passionate
  3. Creative
  4. Driven
  5. Extensive experience
  6. Responsible
  7. Strategic
  8. Track record
  9. Organizational
  10. Expert

LinkedIn Profile Summary

A killer LinkedIn profile is a must if you want to grow your personal brand and increase your networking and hiring prospects.  Utilize some of these Linkedin tips and routinely update your profile to make the most of this great tool.

Looking for More LinkedIn Profile Tips?

Check out this video for additional tips to make your LinkedIn profile pop!


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