What to Put in Your LinkedIn Summary Section

Key Points:

  • Routinely revisit your LinkedIn summary section to make sure it provides you with a crisp and professional online presence.
  • Use first-person, make it easy to skim, and maximize the first two lines.
  • The content should be well thought out and concise.
  • Leverage industry keywords and make sure contacts know how to get a hold of you.

The LinkedIn Summary Section

There are currently over 673 million professionals, 303 active users, and thousands of professionals from the residential construction and building materials industry on LinkedIn. It’s a great tool that provides you with a ton of opportunities to network, find jobs, meet potential clients, and drive business.

We’ve read thousands of LinkedIn summaries over the years, and some of them simply pop and allow for a great introduction.  As a LinkedIn member, you may want to double-check your summary section to make sure it provides you with a crisp and professional online presence.

Below are a handful of ideas to help you improve your LinkedIn summary section for a more effective personal introduction.

what homebuilders put in their linkedin summary section
Tips for what to put in your LinkedIn summary section.

Don’t Be Afraid to Use the First-Person

Talking in the first-person is like telling a story, and that always engages readers.  While Linkedin is for business professionals, it’s ok to be relaxed and informal as part of your introduction.  Some professionals opt for using the third person because it’s the way they routinely write a bio for speaking events or articles.  However, using the first person makes it easier to promote your aspirations and accomplishments. It’s also more suitable when you mention personal details.

Make it Easy to Skim with Short Paragraphs, White Space, and Clear Subsections

Hannah Morgan, with Career Sherpa, recommends the following. “Make your summary easy to skim. (No one reads anything anymore.) Making the summary easier to skim means short paragraphs, white space, clear subsections.”

The First Two Lines are Valuable Real Estate

These lines are what the reader sees first before they have to click the “show more” button, so make them count.  You can talk about your current role, leadership abilities, a critical problem you solve, whatever it is, make it pop, so the click for more.

Your Content Should Be Well Thought Out, Concise

1.  Introduce Yourself

Have a stand-out introductory sentence that encapsulates who you are.  Perhaps, who are you when you’re not working? What problems do you solve on the job?  Do you associate yourself with your educational degree?  Do you feel that your profession or industry is part of who you are?  We all identify mostly with something specific in our lives, perhaps a defining moment.  Are you the sum of several interests?  Your first few sentences are a huge opportunity to summarize what you are all about.

2.  Talk About Your Current Position and Accomplishments

Your current position is high-priority, and most viewers will look for it before proceeding further.  Do more than stating the job-title and describe the problems you solve and a handful of proud leadership achievements.  Explain the different roles you do to perform your daily tasks, and how you fit in your company.  Keep in mind that it’s also important to share your accomplishments with the data to back it up.

3.  Talk About Your Previous Positions

Where you are today is the result of all your progressive career advancements and changes. Every time you changed your job, you left with valuable experiences and new goals.  Give a brief account of your journey and what you learned along the way. Help the reader to understand where you’re coming from and where you’re headed.  This part contributes significantly to building a professional LinkedIn profile.

4.  Describe Your Field in the Homebuilding Industry

Describing your field is where you use the shop talk and a few buzz words unique to your industry. Establish your specialization by mentioning a few keywords, insights, or impressive figures.  If you’re new to this field, then try to come across as a well-informed candidate. Try to gather as much information as you can about this profession and show what you know.

5.  Be Personable

Try to be approachable and ‘human’ to your network. Share some detail about yourself that’ll make them bond with you. It doesn’t have to be a bright and sunny fact, just a part of you that’s true.  Personal details could be anything that you care about, so if you’re not comfortable sharing information about your life, perhaps you can share a quote that you like.

6.  Mention if Your Team is Currently Hiring

No better opportunity to leverage potential new connections that may be looking for a job.

7.  Give Your Potential Connections a Reason to Be Interested

What can you offer your connections, or how can you add value should contacts choose to network with you?

Include a List of Keywords in Your LinkedIn Summary Section

Hannah also suggests that at “the end of your summary, (you) include a list of keywords. The keyword list is the perfect opportunity to interject work processes, skills, and technology you want to get in there without having to worry about using them in context. Introduce the list with the words’ Key Skills’ or ‘Expertise’.”

Keyword examples and topics in the residential construction might include: “high performing new home sales professional”, “improved cycle time to 110 days”, “routinely red-line blueprints and perform lumber takeoffs”, or “home building customer service professional that knocks out warranty items in less than ten days after closing”.

Make Your Intent Clear

Are you looking for networking? Do you want a new career opportunity? Are you in land acquisition and seeking more master-planned opportunities? Are you a sales manager always seeking top talent?  Or an employer recruiting remarkable talent?  Let the viewers know exactly what you’re after.  For example, if you’re interested in residential construction jobs explicitly; state that here clearly.

Let Your Contacts Know How to Contact You

Include your preferred means of communication in the summary. Your preferred means could be your primary email, phone number, or even Facebook messenger.  The important thing is to make sure that you check it often and regularly.

Recap of the LinkedIn Summary Section

Every Fortune 500 company, as well as every homebuilder, are active users of LinkedIn.  If you haven’t lately, it might make sense to revisit your summary section to make sure it provides you with a current and crisp professional online presence.  Hopefully, these suggestions can provide you an outline to get started.


About MatchBuilt:  MatchBuilt is a team of executive recruiters that focuses on matching top building industry talent with leading residential construction home builders and LBM / building products and building materials manufacturers.

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