- Knock out a good headline, double-check your career summary, and get more active are a few good tips for when you are between building industry jobs.
- There are a lot of options for dealing with your employment status on your LinkedIn profile, and not all of them require you to announce to your network that you are unemployed.
10 Linkedin Tips For When You are Between Building Industry Jobs
Fortunately, there are a lot of options for dealing with your residential construction employment status on your LinkedIn profile – and not all of them require you to announce to your network that you are unemployed. Yes, there are a few effective ways of handling the situation that make it clear you’re looking for work, “without being obvious about the fact that you’re out of work”.
The great thing is that is easy to update your LinkedIn social media account. You have the freedom to try various options and see how they land with recruiters and hiring managers. If you’re not getting good results, you can try something different.
Below you’ll find 10 Linkedin tips when you are between building industry jobs.
1. Review Your Headline
The only thing recruiters initially see in a Linkedin search is your profile picture and headline. By default, Linkedin uses your current job title and employer in your headline and you should not leave it blank. You have three LinkedIn headline when you are between jobs:
- Leave it the same. Leave your headline as if you are still with your old company. Even though it’s not accurate, and could possibly be an issue for a prospective employer, it doesn’t advertise the fact that you’re out of work.
- Share your expertise. If you want to mention that you’re an available candidate in the building industry, without going into details, one of the best options is to share your expertise in your professional headline. Examples may include Residential Project Manager, New Home General Sales Manager, Division President, or Land Acquisition Manager.
- State that you are looking. If you decide to mention that you’re looking for a new home building job and you’d like the help of your network, consider stating one of the following.
- Available for Employment
- Available for New Residential Construction Opportunities
- Seeking a New Home Builder Opportunity
- Experienced Division President Available for New Opportunity
- Former Vice President Seeking New Opportunities
- New Home Sales Leader Currently Exploring Options
Read more on our home builder jobs blog about how to make your LinkedIn headline pop here.
2. Choose a Good Photo
Building on the last point, you shouldn’t leave your profile picture empty. Choose a good-quality, professional photo. If you’re not sure what is appropriate, look at the profiles of people from your target companies. Lydia Abbot, a content marketer at LinkedIn suggests the following 10 Tips for Picking the Right LinkedIn Photo:
- Pick a photo that looks like you2. Use a high-resolution image
- Make sure your face takes up at least 60% of the frame
- Be the only person in the picture
- Get someone else to take the picture for you
- Choose the right expression
- Avoid distracting backgrounds
- Wear what you’d wear to work
- Take the photo in soft, natural light
- Use filters wisely
3. Improve the Summary Section
Revisit your LinkedIn summary section to make sure it provides you with a crisp and professional online presence. It is recommended that you use first-person, make it easy to skim, and maximize the first two lines of your summary. The content should be well thought out, concise, and leverage industry keywords. We dig into this section in a little more detail here.
4. Write Articles
Writing blog posts on Linkedin is a great way to share your industry knowledge and expertise. Keep your articles around 700 words for easy readability, and follow good web-writing habits. If you already have your own website, you may want to write your articles there and then pin them to LinkedIn.
LinkedIn offers the following tips to writing an attention-grabbing article:
Articles are different from updates because they are longer, in-depth pieces where you can write about challenges you’ve faced, opportunities you’ve seized, or important trends in your industry. Here are some suggestions to get you started on LinkedIn’s publishing platform:
- What concrete advice would you give to someone hoping to enter your field?
- What will (or should) your industry look like in 5, 10, or 15 years and how will it get there?
- Discuss what is the biggest problem your industry needs to solve.
- What skill is essential in your job or at your company, and why?
- How has your job, profession or industry changed since you started?
- What else would you do if you started all over again and why?
- How did you get your start in your profession?
- What advice do you have for career advancement?
- What challenges do you see for the future of your profession?
5. Add the Projects You’ve Worked On
If you’re in the building industry, people are going to be interested in what kind of projects you’ve previously worked on. This is much more informative than a list of job titles and employers and can add to your credibility. It can work as a portfolio of sorts.
The key is to emphasize the type of project important to your target employers to demonstrate your value as a prospective employee, whether it’s a specific area of expertise or an industry term common in your field.
Add links to these projects in your “Summary” and “Projects” sections and include meaningful attachments and photos whenever you can. If any of these projects have won awards, you can also incorporate the news articles into your profile.
You will want to keep in mind that not only will Projects show potential building industry employers that you’ve undertaken extra efforts in your work, but this area of LinkedIn will also provide more keyword strength for your profile.
6. Be Honest and Don’t Overexaggerate
It’s important to not over-exaggerate any of your achievements or your role. It’s bad enough to inflate your home-building experience, strengths, achievements, skills, and accomplishments on your resume. But when you do it on LinkedIn, people who know the truth will see it.
If your former co-workers or colleagues happen to look at your profile and see you reporting accomplishments or responsibilities that they know you didn’t have much of or you were not actually good at, they will know that you’re lying, misleading, and faking others on such a reliable professional networking site. Next time people might hesitate to trust you.
7. Reach Out To Professional Recruiters
If you have a significant number of Linkedin connections, you’re probably already connected to a professional home builder recruiter. You can simply message them about any open positions they may have when you are between building industry jobs.
8. Update Your Career Interests
Your career interests are only visible to recruiters who work outside of your current employer. You can choose statuses such as “Actively looking”, “casually looking”, and “not looking, but open to offers”. This lets recruiters know they can contact you.
Additionally, you can specify the job title you’re interested in, the locations, the type of employment (e.g. full-time, part-time, contract), and many more.
9. Be Active and Contribute
A good way to get exposure on any platform is to simply be active on it. Share interesting content that relates to your desired position. Write your own posts and eave your thoughts and insights on other people’s posts. You can also consider joining groups related to your interests and industry.
Here are six very simple ways to be active and communicate with your connections.
- Share Updates
- Publish Posts (Write an article)
- Participate in Groups
- Send Direct Messages to Your Connections
- Endorse Your Connections for Their Skills
- Use the ‘Companies’ Feature
- Use the Jobs Feature to Network
10. Contact Your Network Directly
Get comfortable networking with the connections you already have. If you don’t know the connection, try to establish some rapport first. Consider discussing various topics related to the job, as well as any projects they’ve been working on. Try to build a genuine connection, rather than asking for a job referral directly.
HelpGuide.org suggests the following if you’re uncomfortable asking for favors, for example, or embarrassed about your employment situation.
Whatever your fears, try to keep the following in mind when you are between building industry jobs:
- It feels good to help others. Most people will gladly assist you if they can.
- People like to give advice and be recognized for their expertise.
- Almost everyone knows what it’s like to be out of work or looking for a job. They’ll empathize with your situation.
- Unemployment can be isolating and stressful. By connecting with others, you’re sure to get some much-needed encouragement, fellowship, and moral support.
- Reconnecting with the people in your network should be fun—even if you have an agenda. The more it feels like a chore, the more tedious and anxiety-ridden the process will be.
More Linkedin Tips for When You Are Between Jobs
We found this video that provides a few more LinkedIn tips to consider.
About MatchBuilt: MatchBuilt is a team of executive recruiters that is focused on matching top building industry talent with leading residential construction home builders and LBM / building products and building materials manufacturers.
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