Marketing Recruiters: Specialized Search for Homebuilding Marketing Leaders
MatchBuilt is a national homebuilding executive search firm that has placed marketing leaders with residential builders since 2005.
Hiring a marketing leader is one of the most consequential decisions a homebuilder makes. The role owns demand generation, brand, digital strategy, and the qualified traffic your sales teams depend on.
20+ Years in Homebuilding | Director to C-Suite | National, Regional & Private Builders | Contingency and Retained Executive Search
RECRUITING EXPERTISE
Why the Marketing Hire Decides Your Division’s Future
The marketing hire decides your division’s future. Yet candidates who look alike on paper have often managed very different budgets and channels, and the strongest are almost always passive and difficult to reach.
Scope Matters More Than Title
Marketing candidates look alike on paper, with similar titles, budgets, and years in the business. In practice, one built a full-funnel engine driving qualified traffic across 20 communities while another managed a small local ad budget. The title was the same. The scope was completely different.
Passive Candidates Dominate the Market
The best marketing candidates are almost always passive, already driving results for another builder and selective about what they will seriously consider. Job boards do not reach them, and generalist recruiters cannot evaluate them.
Local Market Experience Matters
Marketing leadership is market-specific. Media costs, buyer behavior, competing builders, and relocation patterns differ by market, and a leader who understands your market’s demand drivers shortens the ramp for every campaign.
Our Marketing Search Process
Every marketing search we run follows the same disciplined process, built for one of the highest-stakes hires in a homebuilding division.
01
Discovery
We start with what your marketing needs next, not a copy of the old job description. Lead generation, brand positioning, digital execution, agency management, marketing spend efficiency, and alignment with sales.
02
Targeted Sourcing
We engage passive marketing leaders directly, prioritizing those whose experience matches your organization’s actual challenges: similar markets, similar buyer profiles, similar lead volume needs, similar growth plans.
03
Vetting
We evaluate decision-making, not just resumes: how candidates allocate marketing spend, measure lead quality, manage agencies, align with sales, and balance brand building with immediate traffic needs.
04
Execution
We stay with you through interviews, stakeholder alignment, compensation structuring, and offer, so the hire closes cleanly and starts with a clear mandate.
Marketing Leadership Roles We Place
If the role drives traffic, it is our work. Our marketing recruiters place:
Vice President of Marketing
Owns brand, lead generation, and marketing spend across the division.
Director of Marketing
Leads digital execution, agency management, and campaign performance.
Marketing Manager
Runs day-to-day marketing programs, content, and lead flow.
We also handle confidential marketing replacements and succession-driven searches where discretion is non-negotiable.
Every one of these marketing hires is evaluated the same way: scope, not title. What they inherited, what they changed, what they built.
We are actively running marketing searches across the country. Browse our current executive openings to see what is live now.
Case Study: Vice President of Marketing Search | Nashville, Tennessee
THE CHALLENGE
A private builder entering Nashville needed a marketing leader to build the function from scratch. New community launches were coming fast, and the company had no brand presence, lead engine, or agency structure in the market.
THE STRATEGY
Led by Mark Matyanowski, MatchBuilt searched for sitting VPs and Directors of Marketing with new-market launch experience. We vetted for brand building, digital lead generation, and the ability to stand up a marketing operation quickly.
THE RESULTS
MatchBuilt delivered a VP of Marketing in under 75 days. The builder launched with a clear brand, a working lead engine, and community openings that hit traffic goals.
“MatchBuilt found us someone who had opened markets before. Our launches did not feel like a startup.”
– CEO, Private Homebuilder
Major Homebuilding Markets Our Marketing Recruiters Serve
National reach matters, but homebuilding marketing is market-specific. Buyer profiles, media habits, and competitive positioning shift from one metro to the next. We weight every shortlist toward marketing leaders who understand your market’s buyers and competitors, because local knowledge turns campaigns into traffic faster.
Why hire a specialized marketing recruiter instead of a generalist executive search firm?
A generalist screens resumes and titles. A marketing recruiter evaluates results: what the candidate’s marketing produced in traffic, leads, and absorption, and whether their experience matches your brand and market challenges. In a role this measurable, the difference between a good resume and the right leader is the entire outcome.
What marketing roles do you recruit for?
VPs of Marketing, Directors of Marketing, and Marketing Managers, plus confidential replacements. If the role owns your brand and your lead engine, it is our work.
How long does a VP of Marketing search take?
A realistic timeline is two to three weeks to identify and engage candidates, three to five weeks for interviews and stakeholder alignment, and two to four weeks for the offer and transition. The strongest candidates are usually passive, so the sourcing phase matters more here than in most searches.
Should we hire a marketing leader from outside homebuilding?
It can work, especially for digital and brand roles, but it carries a learning curve. Leaders from other industries often underestimate how marketing connects to sales teams, model merchandising, and community launches in homebuilding. If you go outside the industry, surround the hire with people who know the homebuilding sales process.
Do your marketing recruiters work in our market?
We recruit marketing leaders nationally, and we prioritize candidates who understand your market’s buyers and competitive landscape. Tell us where you build and what your marketing needs to produce, and we will tell you honestly what the talent landscape looks like there.
Start Your Marketing Search
Tell us about your brand, your markets, and the marketing leadership gap you are trying to close. We will outline a search plan built around the traffic and absorption results you need.
What does it take to attract top homebuilding marketing talent?
Explore compensation benchmarks for the marketing and sales roles we recruit most often, grounded in actual offers and placements rather than broad industry surveys.
