Personal branding isn’t just for extroverts who comfortably share their lives and stories all over social media. Introverts can also successfully brand themselves without having to rely on other people. Rather than using the same techniques as extroverts, an introvert’s key to success is to find a way to brand themselves that works for them.
Successful personal branding for introverts is possible by following a few simple tips. Building influence does involve figuring out how to get people to notice you by being consistently genuine and having a focus. Remember that personal branding takes time, and it often consists of some failure. By staying positive and living your brand, you will leave a remarkable legacy.
For many introverts, being noticed is akin to nightmares. Introverts do not have to become gregarious showoffs to build their brand. Instead, using social media sites like LinkedIn make successful personal-branding-from-a-distance a reality.
1. Be Dedicated, Creative, and Patient
It is tough to build a brand overnight. It takes time to grow social media sites through consistent posting. Social media gives you the place to share your story, and you can do it from the comfort of your home or workplace. You have control over what you say when you say it, and who can see it.
Social media also lets you contact individuals. Through your dedicated activity, you can build relationships with people you meet safely online. These connections help you develop your brand as they share your stories with other people.
Keep in mind that just because you post something on LinkedIn or another social media site doesn’t mean that people will see it. You might have to invite your connections to look at your posts, especially in the beginning. If nothing happens, then you know people do not see your work.
If a typical extroverted skill doesn’t fit your style, you must develop something more creative. For example, extroverts are relatively comfortable speaking in public. Introverts are not. So, instead of avoiding speaking, be creative, and find a solution like making videos instead. You can practice and shoot them several times to perfect them.
You might feel awkward when you first begin shooting videos, but it won’t take long before your comfort builds. Being prepared with an outline or script helps, too.
2. Make Your Brand Valuable
To engage people, you should make your brand valuable – not through money, but with content. Think of your social media outlets as being like magazines or TV channels. You want to fill them with programming that draws readers and viewers. Your content should showcase you and what you have to offer to an employer or client and friends and followers.
You will need to decide what type of content you want to share. LinkedIn lets members write blogs and post them on the site. They also allow users to upload videos and other visual content. Will you post educational content? Informative? Entertaining? Think of what you enjoy reading and watching, then create content that you would regularly read and watch.
The value comes in offering something to your viewers and readers. If you provide engaging content consistently, they will come back for more. If your content gets them thinking, they will reach out with comments.
When you build your content, craft it to fit LinkedIn’s goals of keeping users on the site. Do not include outbound links. Instead, share links to other LinkedIn posts and videos – especially ones you have created.
Posting consistent and useful content will help your job search as employers will see what you can do and that you dedicate yourself to getting jobs done.
3. Involve Other People
When you are building your brand to help your job search, don’t focus only on yourself. You must involve other people and acknowledge their value in their worlds. When you include other people, you show potential employers and clients that you are a team player.
You can involve other people by writing about them in your posts or showcasing them in your videos. You can also feature their faces in the images you share when you post on social media. Showing gratitude to others shows your leadership skills and your empathy toward others.
4. Work with a Mentor
As an introvert, sharing your story on social media can be a daunting task. Many introverts benefit from working with a mentor or advisor, as the one-on-one conversation can be comforting and encouraging. Introverts do benefit from having a mentor who is extroverted to help them see opportunities that extroverts notice, but introverts might not.
Mentors and advisors push their mentees to step out of their comfort zones and take beneficial risks. When looking for a job and building a brand, that added confidence is priceless.
5. Use Your Surroundings
While you are busy branding yourself, pay close attention to your environment. When you make videos for LI, notice what you have in the background and pick a spot that features your brand. For example, if you are trying to build an eco-friendly brand, fill your environment with eco-friendly products and real plants.
If you are looking for a job that requires certifications and licenses, have those in the background. Your viewers will notice what’s back there. It is also essential to consider your environment if you are involved in teleconferences and video meetings. Your background images separate you from the other candidates who are vying for the same jobs.
Your environment also includes your apparel and grooming habits. Think of how the colors you wear or the accessories you put on affect your videos’ look. Iron your clothes and do your hair, so your viewers see that you care about your appearance. If you are building a white-collar brand, dress the part. If you show your artistic skills, wear professional clothes with a bit of flare.
Personal Branding for Introverts Final Thoughts
Personal branding for introverts might be challenging at first. Eventually, introverts become a bit more comfortable showcasing themselves on social media platforms like LinkedIn. Your experience and value will shine through, and employers and clients will notice.
Keep in mind that personal branding takes time, but by staying positive and living your brand, you will leave a remarkable legacy. For many introverts, being noticed is a challenge but using social media sites like LinkedIn can make successful personal-branding-from-a-distance a reality.
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