LinkedIn is a great resource for people in the industry to find jobs, to connect with other professionals in their sector, and also for potential employers to find suitable candidates for positions in their company. The question is though, is LinkedIn good for construction workers as well?
7 Ways Construction Professionals Utilize LinkedIn
Whether you’re looking to attract a potential future employer or proud of a recent project you’ve worked on, sharing images and videos of a project you’ve worked on is a great way of showing the quality of your work and the standards that you uphold in your current job.
Not only will it be able to vouch for your claim that you’re great at your current job making it more credible but it’ll also send traffic to your current company’s page or website.
Make sure to keep things short, simple, and more visually appealing if you’re going to share your projects – not everyone loves reading long paragraphs. Share before and after photos of the project and even some videos that people will be more inclined to sift through rather than scrolling through endless words.
If a project you have worked on has received an award or you have received a personal award, make sure to include that on your profile so potential employers can see it. This will add more credibility to both your profile and any potential job applications that you put forward in the future.
2. Analyze Your Competitors
LinkedIn is a beneficial resource to help keep tabs on what your competitors are up to in the industry whilst remaining completely professional.
Keep up to date with what events competitor businesses are attending, new candidates that they’ve recently hired, and also browse through the posts they are creating and sharing on their LinkedIn page.
Some competitor companies might have higher quality LinkedIn profiles than you do, so browsing around at other business pages is a great way to gain inspiration to help improve yours.
LinkedIn is not always about sharing how great you are, it’s also about connecting with other professionals in your industry, creating conversations, and providing a platform to also share and demonstrate your knowledge to help others.
We’re not saying you have to reveal all your secrets to being successful, but sharing your knowledge and getting involved in discussions online is a good way to increase your visibility and help the business grow.
If you’ve recently attended a training event and feel the things that you have learned from there are worth sharing, then create a post and share some of the highlights of the event and tag the other businesses/hosts involved.
This way you’re sharing knowledge that others who could not attend the event have missed out on, but also creating links with those who did attend the event and creating a conversation.
4. Reach Potential New Customers
One of the best features about LinkedIn for any business including construction workers in the testimonial section that allows previous clients and customers to describe their experience of working with you (good we hope).
Therefore, any potential new customers who may come across this will be more inclined to reach out to your business as you’ve got credible testimonials and references.
There is also another way that potential clients can come across your page and work and that’s by their connections sharing something of yours, commenting on one of your posts or someone’s connection creating a post about your work, and tagging the business in it so all their connections can see.
It works as a free advertising tool and sometimes you might not even have to do much work. Just remember to stay present on LinkedIn, try to post at least once a week, even if it’s commenting or contributing advice to something that’s currently going on in the construction sector.
Interact with those who comment on your posts and also make the effort to interact with other people within your industry on other posts. This way, your page will be seen by as many people as possible.
5. Find Training Events Online
It can be difficult to find out about training events by word of mouth, so LinkedIn is one of the best resources for finding local training events or seminars in your area that you can attend (some of which may be for free).
These events are great for learning about new technologies, advancements in your industry but also for networking with fellow professionals.
Making connections with as many people in your industry can benefit you in the future in your career by having people who can recommend you for work and also constantly learning and growing as a construction worker.
6. Prepare for Interviews
If you’re currently preparing for an interview for a position at a construction company, LinkedIn is useful for finding out what the company values are from their posts online, about current employees who work there, and their professional backgrounds.
You’ll be able to get a good understanding of how the company works and be able to integrate that into your interview answers in reply to questions like ‘what attracted you most about this company?’.
You could also reach out to current employees of the respective company and ask them a few questions about what it’s like to work there and if they have any advice for your upcoming interview.
7. Outsource and Network with Other Professionals
LinkedIn is a great way for outsourcing people to fill positions in the business for free.
Creating a post to see if any of your connections know a reliable construction worker (learn how much construction a worker makes here), for a last-minute job or another position in your company that’s related to a different field, will yield quicker responses.
Going through an agency to advertise a job will take a lot longer and will require money, whereas you can find potential candidates on LinkedIn for free and also find out about their credentials from looking at their profile.